Attracting, engaging & converting new clients is a bit of art & science. It goes beyond the conventional cold calling and lead generation tactics. While these 2 methods may yield quick results, sustainable and lucrative growth is obtained by embracing alternative, more impactful strategies.
Listing down 3 most compelling strategies to attract new clients:
Building Brand Recall
The business canvas has moved to the Digital platform, and almost every potential customer is present there. Regular, educative, and informative digital content sharing will keep your company page buzzing and engaged with the target audience, almost at no extra cost. As a business has multiple stakeholders, share your achievements regularly, no matter how small they may be. Post about your employee's success stories and excellent performance. Also, Showcase your company's values and dedication. For recruitment businesses, a good post can be about how one closed a challenging role in a short time. Or it could be a testimony from a placed candidate.
Additionally, ask your employees to be active on relevant social media platforms and interact with your posts as much as possible. Being active on social media helps you attract new clients. Senior-level talent will approach you for new opportunities as you build your reputation.
The secret is keeping the social media page buzzing. LinkedIn is the best medium to grab the attention of potential customers. Initially, do not waste too much time covering multiple social media platforms.
Word of Mouth (Testimony From an Existing Client)
In the era of digital advertising, the most potent marketing technique remains WORD OF MOUTH. In the landscape of business, having strong relationships with your clients is a pivotal factor for sustained success.
The cornerstone of these relationships often lies in your established connections with your SPOCs within a company. Consistent and meaningful communication with SPOCs is the foundation of your relationships that transcend organizations.
In turn, when the need arises for services that align with your expertise, they could easily recall and refer you. Additionally, keeping a testimony (preferred are 2-3) handy always reinforces the target clients to consider your services.
Brand Advertisement
In the recruitment and staffing business, the most effective advertising is in B2B strategies. Boost your visibility by actively participating in business conferences and events. These gatherings are opportunities to showcase your services, extensive experience, and unparalleled skills.
Attending such events provides a unique platform to engage with representatives from various organizations. Go beyond the conventional networking approach and leave a lasting impression through meaningful interactions.
As you build these connections, you are not just attending events or learning new trends but building enduring partnerships that can significantly impact the growth trajectory of your business.
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